The financial and stock trading sectors are also competitive web markets and the soon to be launched new ‘Daily Traders’ website aims to increase it’s reputation.
‘Currently 9000 members are subscribing to it’s newsletter but repeat website visits are low due to the lack of content’.
The owners contacted Cre8iv Design to enquire about a redesign and conversion to CMS to allow fresh content to be uploaded easily on a regular basis and keep visitor coming back for more. Designing the site using WordPress was the ideal solution as a Blogging based system would give them the right management solution.
The website design needed to visually communicate trust and financial knowledge / expertise to the visitor with large calls to action and advertising space.
Using this as the brief the design for the new website was created to form subconscious links to ‘the Economist’ publication by using the same minimalistic identity and style of typeface. An orange website colour scheme was selected for it’s psychological connotations of wealth, success and power. The overall layout has been created as a magazine style site programming WordPress to automatically recognise the relevance of each post and automatically display it in the correct areas of the website.
The WordPress designed website works as a giant automated achieve featuring the latest bulletins, interviews, financial product reviews and the free resources that has made ‘the Traders Bulletin’ so popular.
Visit: Traders Bulletin Website