Logo Designer

Designing a logo can be a very complex task.

A successful logo design needs to convey a great deal of information very quickly to it’s audience.

This case study has been used to illustrate the logo design process so you know what to expect from even our most basic of logo designer services.  The example used in this article was not a success with the client but it is a good example of the process of designing a logo.

Designing a logo is not simply a case of drawing out the first idea that comes to mind.

Your company logo is the first exposure that many people will have to your business,

whether on your business card, website or in an advertisement you want to make your logo communicates the correct message. The public are so used to be bombarded with visual imagery they will form subconscious association about your business in 0.2 seconds. Using a logo designer who understands this help to ensure the delivery of the right message.

The client was looking to re-brand / duel brand there existing equestrian clothing range. Cre8iv Design was asked to create a brand for the equestrian market aimed towards 15-32 yr old women but with out the inclusion of the usual equestrian motifs (Horse heads, horses shoes etc..). Ideally the logo design had to be single colour and transferable between various mediums such as embroidery, pin and print.

The starting point was to flip the thinking and go for something unrelated to the equine industry and approach the logo design as a fashion label project.

The first set of logo designs presented to the client consisted of 5 worked up examples using strong typography with connotation of high street fashion.

‘The first set of designs presented to the client should provide a varied set of options’

The preferred option is than explored further and refined.

Logo Designs 1,2&5 are inspired by established designer clothing brands including Gucci, Gwen stafani, Gap, Chanel, Dolace & Gabana.  The logic behind this approach was to form subconscious connections in the target markets mind with established brands resulting in instant predefined association such as quality, designer &  desirability giving the brand a helping hand in to the market place. Design 3 provided the client with the option of a contemporary take on the traditional outdoor ware market. Design number 4 used a horses styrpe  in a sport motif style to provide an equine sports logo option.

Unfortunately the client after seeing the design suggestions decided that they would like to go back to the traditional idea of a pictorial equine based logo but with a youthful twist.

After researching  female youth clothing designer logos I combined my findings with the industry related standard designs to develop 3 further logo concepts.

Each of the three designs again played to different strengths the first uses the ‘EQ’ to form a horses head, the second was the most youthful approach with two horses crossing forming a heart outline (Love horses?) the final logo was twoards a slightly more mature audience with the human figure carved out of the negative space of the positive horse.

Unfortunately the client still felt that the logo designs were not what they where looking for.

Although I regard my logo design as considered, reasoned and varied in style genre I had to concede that in this particular case I was probably not the designer that they needed and suggested some alternative designers who may match their requirements.